Hudock Capital’s Driving Core Principles

Every member of our firm is guided by our core set of principles.  Every decision we make, every action we take, is informed by these principles.  Hudock Capital’s core principles are the cornerstone of our relationship with you.

I. Clients’ Interests Comes First

We are committed to do what is right for the client sometimes at the expense of our own profitability.

II. Integrity

We pledge to always do the right thing even when no one is watching.

“Character is doing the right thing when no one is watching.”  – J.C. Watts

III. Respect for the Individual

We show respect for the individual whether our colleagues or our clients.  Everyone has substantial qualities.  We honor these, indeed, with awe.

“The more deeply you understand other people the more you will appreciate them, the more reverent you will feel about them.  To touch the soul of another human being is to walk on holy ground.”  – Stephen Covey

IV. Kindness

We always remember compassion and empathy in whatever we do.

“Our secret mission is that when clients, team members, and community members enter our office, they are magically transported to a world that is kinder and gentler, warmer and friendlier, and where their dreams come true.”  – Barbara Hudock

V. Teamwork

We work together as individuals within our company, on teams within our company, and with our clients for win/win solutions.

“Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”  – Margaret Meade

VI. Community Involvement

We give back to our communities both in time and treasure, because it’s the right thing to do.

“We are here not merely to make a living, but to enrich the world.”  – Woodrow Wilson

VII. Continuing Education

We continue to educate ourselves and our clients to maintain up-to-date and time-tested strategies within our industry.

“We can’t become what we need to be by remaining what we are.”  – Oprah Winfrey

VIII. Commitment to Excellence

Because we value our employees and our clients, we strive to perform at our best at all times and in all ways.

“The point of the struggle is not just to survive, but to build an enterprise that makes such a distinctive impact on the world it touches, and does so with such supreme performance, that it would leave a gaping hole—a hole that could not be easily filled by any other institution, if it ceased to exist.”  – Jim Collins

Esse Quam Videri
“To be rather than to seem.”

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