TEAM

Barbara B. Hudock

Chief Executive Officer & Founding Partner CIMA® CPM®

Meet Barbara Here

With more than 4 decades of financial services experience, Barbara is CEO and Founding Partner of Hudock Capital Group, LLC. Barbara is nationally recognized as one of the leading financial advisors in the country. Among her recognitions, Barbara has been included in Barron’s Top 100 Women Financial Advisors List¹, has been ranked among the Top 50 Financial Advisors in Pennsylvania by Barron’s², has been included among Barron’s Top 100 Independent Financial Advisors³, and was inducted into the Barron’s Advisor Hall of Fame⁴. In addition, Barbara has been named in Forbes | SHOOK America’s Top Women Wealth Advisors List⁵, Forbes | SHOOK Best-In-State Wealth Advisors List⁶ and Forbes | SHOOK Top Women Wealth Advisors Best-In-State List⁷ as one of the top eight Women Wealth Advisors in Eastern Pennsylvania.

Before founding her own firm, Barbara worked as a Financial Wealth Consultant for Merrill Lynch Private Client Group. She rose to become a First Vice President at Merrill Lynch and was an instructor of financial planning at their Princeton Professional Development Center. Barbara decided to found her own firm so that she could make sure that the interests of her clients would always come first and that she would be able to deliver her unique brand of a purpose-driven client experience. Together with her team of professionals at Hudock Capital, she brings her firm’s mission to life by developing a dynamic relationship with each client—one that is centered on a highly personalized and principled approach to investing with purpose—and by giving back to the communities she serves.

Barbara is a graduate of Bloomsburg University and holds the professional designation of Certified Investment Management Analyst (CIMA). She completed her Certified Portfolio Manager (CPM) certification through Columbia University and the Academy of Portfolio Management and is a graduate of the Securities Industry Institute—a collaboration of the Wharton Business School and the Securities Industry Association. She is a member of the Investment Management Consulting Association and frequently presents at continuing education events and industry conferences.

Originally from Charlotte, North Carolina, Barbara has lived in Williamsport for over 50 years. Passionate about philanthropy and her community, Barbara is a member of the Board of the Woodcock Foundation for the Appreciation of the Arts and has served as a Trustee on the Bloomsburg University Council of Trustees, a member of the Boards of WVIA Public TV & Radio, the Community Arts Center, the Susquehanna Health Foundation, Bloomsburg University’s Foundation Board, the First Community Foundation of Pennsylvania, the Williamsport Lycoming Foundation, the Williamsport Chamber of Commerce and a member of the Pershing Advisor Solutions Advisor Council. Among her philanthropic recognitions, Barbara has received the Pennsylvania Governor’s Patron of the Arts Award, was honored with the Director’s Chair Award by the Community Arts Center in Williamsport and is a recipient of the Jerusalem Star Award. The Hudock Family also received the Philanthropist of the Year Award presented by the Central Pennsylvania Chapter of the Association of Fundraising Professionals. Barbara and her late husband, Mike, have two children and two grandchildren.

Check the background of this financial professional on FINRA’s BrokerCheck.

“My secret mission when people walk through our doors is that they are magically transported to a world that is kinder and gentler, friendlier; warmer and where their dreams come true.”
~ Barbara Hudock

“To give beyond reason. To care beyond hope. To love without limit. To reach, stretch, and dream in spite of your fears. There are the hallmarks of divinity – traits of the immortal – your badges of honor, and your ticket home.”
~ Mike Dooley

1. Source: Barron’s “Top 100 Women Financial Advisors,” June 12, 2006

Hudock Capital Group, LLC received the Barron’s Top 100 Women Financial Advisors Award on: June 12, 2006 (using data as of 3/31/2006), June 11, 2007 (using data as of 3/31/2007), June 9, 2008 (using data as of 3/31/2008), June 8, 2009 (using data as of 3/31/2009), June 7, 2010 (using data as of 3/31/2010), June 10, 2013 (using data as of 3/31/2013), June 9, 2014 (using data as of 3/31/2014), June 8, 2015 (using data as of 3/31/2015), June 4, 2016 (using data as of 3/31/2016) and June 5, 2017 (using data as of 3/31/2017).

Barron’s bases its ratings for the Top 1,500 Financial Advisors Award, the Top 1,200 Financial Advisors Award, Top 1,000 Financial Advisors Award, Top 100 Independent Financial Advisors Award, and Top 100 Women Financial Advisors Award on qualitative criteria: professionals with a minimum of seven years of financial services experience, acceptable compliance records, client retention, and more. Financial Advisors are quantitatively rated based on varying types of revenues and assets advised by the financial professional, with weightings associated for each. Because individual client portfolio performance varies and is typically unaudited, this rating focuses on customer satisfaction and quality of advice. The rating may not be representative of any one client’s experience because it reflects a sample of all of the experiences of the Financial Advisor’s clients. The rating is not indicative of the Financial Advisor’s past or future performance. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. Fee paid to ranking provider for advertisement materials after ranking announced.

2. Source: Barron’s “Top 1,000, Top 1,200 and Top 1,500 Financial Advisors,” February 9, 2009

Hudock Capital Group, LLC received the Barron’s Top 1,500 Financial Advisors Award on March 20, 2026 (using data as of 9/30/2025).

Hudock Capital Group, LLC received the Barron’s Top 1,200 Financial Advisors Award on: February 24, 2014 (using data as of 9/30/2013), February 23, 2015 (using data as of 9/30/2014), March 5, 2016 (using data as of 9/30/2015), March 6, 2017 (using data as of 9/30/2016), March 12, 2018 (using data as of 9/30/2017), March 11, 2019 (using data as of 9/30/2018), March 14, 2020 (using data as of 9/30/2019), March 13, 2021 (using data as of 9/30/2021), March 14, 2022 (using data as of 9/30/2021), March 11, 2023 (using data as of 9/30/2022), March 9, 2024 (using data as of 9/30/2023) and March 7, 2025 (using data as of 9/30/2024).

Hudock Capital Group, LLC received the Barron’s Top 1,000 Financial Advisors Award on: February 9, 2009 (using data as of 9/30/2008), February 22, 2010 (using data as of 9/30/2009), February 21, 2011 (using data as of 9/30/2010) and February 18, 2013 (using data as of 9/30/2012).

3. Source: Barron’s “Top 100 Independent Financial Advisors

Hudock Capital Group, LLC received the Barron’s Top 100 Independent Financial Advisors Award on: August 27, 2007 (using data as of 6/30/2007) and August 18, 2008 (using data as of 6/30/2008).

4. Source: Barron’s “Hall of Fame,” September 14, 2019.

Hudock Capital Group, LLC received the Barron’s Advisor Hall of Fame in 2017. Barron’s Advisor Hall of Fame acknowledges advisors who have appeared in Barron’s annual Top 100 Advisor ranking for 10+ years. These men and women exemplify long-term success and commitment to clients. Hudock Capital Group, LLC received the Barron’s Advisor Hall of Fame award because it received the Barron’s Top 100 Women Financial Advisors Award 10 years. A Fee paid to ranking provider for advertisement materials after ranking announced.

5. Data provided by SHOOK^TM Research, LLC. Data as of 9/30/18, 9/30/19, 9/30/20.

Forbes.com Hudock Capital Group, LLC received the Forbes America’s Top Women Wealth Advisors award based on data collected by SHOOK^TM Research, LLC, in April 2019 (using data as of 9/30/2018), April 2020 (using data as of 9/30/2019) and March 2021 (using data as of 9/30/2020). America’s Top Women Advisors ranking was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client impact, industry experience, client retention, review of best practices and compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC. Fee paid to ranking provider for advertisement materials after ranking announced.

6. Data provided by SHOOK^TM Research, LLC. Data as of 6/30/19, 6/30/20, 6/30/21, 6/30/22, 6/30/23, 6/30/24, 6/30/25.

Forbes.com Hudock Capital Group, LLC received the Forbes Best-in-State Wealth Advisors award based on data collected by SHOOK^TM Research, LLC, in January 2020 (using data as of 6/30/2019), February 2021 (using data as of 6/30/2020), April 2022 (using data as of 6/30/2021), April 2023 (using data as of 6/30/2022), April 2024 (6/30/2023), April 2025 (using data as of 6/30/2024) and April 2026 (using data as of 6/30/2025). The Forbes | SHOOK® America’s Top Wealth Advisors and Best-in-State Wealth Advisors rankings were developed by SHOOK Research, LLC. The rankings are based on SHOOK Research’s independent methodology and ranking algorithm, which includes in-person, virtual and telephone due diligence meetings to qualitatively evaluate each advisor across criteria such as client impact, industry experience, client retention, review of best practices, credentials, compliance records and firm nominations, as well as quantitative factors including assets under management and revenue generated for their firms. Investment performance is not a criterion, as client objectives and risk tolerances vary and advisors rarely have audited performance reports. SHOOK Research’s rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not indicative of future results. SHOOK Research’s rankings is for informational purposes only and should not be construed as a recommendation or endorsement to hire any specific investment advisor and SHOOK Research does not assume any liability for actions taken based on the rankings. Neither SHOOK Research nor Forbes receives compensation in exchange for placement on the rankings. For a full description of the methodology, please visit www.SHOOKresearch.com. SHOOK® is a registered trademark of SHOOK Research, LLC. Fee paid to ranking provider for advertisement materials after ranking announced.

7. Data provided by SHOOK^TM Research, LLC. Data as of 9/30/21, 9/30/22, 9/30/23, 9/30/24, 6/30/25.

Forbes.com Hudock Capital Group, LLC received the Forbes Best-in-State Top Women Wealth Advisor award based on data collected by SHOOK^TM Research, LLC, in: February 2022 (using data as of 9/30/2021), February 2023 (using data as of 9/30/2022), February 2024 (using data as of 9/30/2023), February 2025 (using data as of 9/30/2024) and February 2026 (using data as of 6/30/2025). America’s Top Women Advisors ranking was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client impact, industry experience, client retention, review of best practices and compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC. Fee paid to ranking provider for advertisement materials after ranking announced.