The Un-sale Sale!
April 8, 2024

Sales success is about finding what someone needs and then designing a way to make it happen.
By: Barbara B. Hudock

Be nice. Be kind. Say please and thank you. Remember your manners. Always give your friend the bigger half of your cookie. Listen. Be patient. Treat other people the way you’d like to be treated. Be a good friend. Never ever forget that “As you sow, sow, shall you reap.”  Or, in more modern lingo, “What goes around comes around.” 

Having been blessed with the experience of growing up in the South, where good manners are more important than life itself, and having been a Girl Scout for so many years that I have the Girl Scout motto emblazoned in my brain, I have come to believe these experiences were the best “sales” training I ever had. “Sales” is about finding out what someone needs and finding a way to make it happen. The best way to do that is to listen intently to people, help them discover what is most important to them and then help them create that. 

In this vein, the best sales ideas I can offer are:

© 2024 by Barbara Hudock.  Initially published in Advisor Today, September 2005. Reprinted with permission of the author.    

Hudock Capital Group, LLC, is a Registered Investment Advisor. Certain representatives of Hudock Capital Group, LLC, are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800) 637-3211. (03/24)

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